MetaPhorage Blog

  • The new shiny thing illusion

    Belief: reality or illusion

    Some reflections triggered by a post on the limitations of design thinking…

    The old saying “For every PhD, there is an equal and opposite PhD” highlights how some people try to get attention by being different (implying they are better than the rest).

    Many consultants criticise existing ideas to show they “have a new and improved way” and in doing so suggest the known things are now useless. This is of course rarely true. Often THEIR new thing is merely “rebranding” or slightly adapting something existing and claiming as their own. Such behaviour is displayed by the Unicorn… the Zoo character that THINKS they are perfect, but are just oblivious to their own limitations.

    A recent blog post from a consultant made the revelation that design thinking is “awesome but not enough” (which itself is a modification of “borrowed” unacknowledged phrase from Edward de Bono: “Excellent But Not Enough”). This should not be a surprise to any experienced professional. We all know in reality is …



About The Organizational Zoo

This well researched and developed set of metaphors will enable you and your organisation to enhance performance and reduce stress. Each animal or plant represents an intuitively recognisable behavioural style commonly encountered in organisations and social settings. By developing an understanding of the animals and how they interact, you will learn to interact in a way that secures the optimal outcomes for all parties.

Zoo Philosophy highlights that modern organisations are like zoos: they are unnatural environments where animals not naturally associated with each other are clustered into small cages and forced to interact, sometimes against their will. This unnatural environment causes stress that can lead to difficult situations and generate a negative and political culture.

The Organizational Zoo metaphor can relieve these stresses by providing a different perspective and a fun way to build relationships and generate positive change. Years of research and practice on these natural (animal and plant) metaphors, has shown that they can be used to enhance the performance of individuals, teams and organisations. The methods are simple and intuitive for workshop participants when delivered by a trained Organizational Zoo Ambassador.

NOTE: OZAN (Organizational Zoo Ambassadors Network) members have been trained to engage people with the OZAN methods for successful outcomes. Although it is possible for experienced facilitators not previously exposed to OZAN methods to use them (providing they create an ethical and “fail-safe” environment), we strongly recommend liaising with and accredited OZAN Ambassador before attempting any interventions. As with any developmental tool, it is critical they be used in an ethical and constructive manner where behaviours are discussed not individual people.